{"title":"NOW Snowboards","description":"","products":[{"product_id":"now-vetta-women-s-snowboard-bindings","title":"NOW Vetta Women's Snowboard Bindings","description":"\u003cp\u003eGet your feet into a binding that adds flair to your set up but will help you become a better snowboarder with the Now Vetta Women’s Snowboard Bindings. The Vetta is sure to turn heads on the slopes with fun color schemes and a sleek look which will make people ask you, where did you get those? Do you want smooth carving like a skateboard on a freshly paved road? Well Skate Tech makes that a reality which supports effortless turn initiation while helping conserve energy that keeps your riding for longer without feeling like your legs are dead. A softer flex makes the Vetta a great option for beginner to intermediate snowboarders who are still learning to link turns but can still support you when you become a more advanced level rider. Even without a highback, Flushcup Tech creates a pocket that prevents your heels from moving so you can drive the most power from your boots into your bindings. Moldable toe straps and supportive ankle straps work together to keep your boots locked in place and allow you to make tool-less free micro adjustments to lock in your own feel. Hanger 1.0 allows your snowboard to flex naturally without any hang ups due to the baseless design but lateral rigidity is beefed up for smooth energy transfer. Get a confidence booster that is sure to make you better with the NOW Vetta Women’s Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ M","offer_id":45098037117224,"sku":"BNWVET|BLACK|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":45098037149992,"sku":"BNWVET|BLACK|S","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ M","offer_id":45098037182760,"sku":"BNWVET|LAVENDER|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Lavender \/ S","offer_id":45098037215528,"sku":"BNWVET|LAVENDER|S","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Light Mint \/ M","offer_id":45098037248296,"sku":"BNWVET|LIGHT MINT|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Light Mint \/ S","offer_id":45098037281064,"sku":"BNWVET|LIGHT MINT|S","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Rose \/ M","offer_id":45098037313832,"sku":"BNWVET|ROSE|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Rose \/ S","offer_id":45098037346600,"sku":"BNWVET|ROSE|S","price":250.0,"currency_code":"USD","in_stock":false},{"title":"White \/ M","offer_id":45098037379368,"sku":"BNWVET|WHITE|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"White \/ S","offer_id":45098037412136,"sku":"BNWVET|WHITE|S","price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-vetta-women-s-snowboard-bindings-bnwvet.jpg?v=1760711621"},{"product_id":"now-brigade-snowboard-bindings","title":"NOW Brigade Snowboard Bindings","description":"\u003cp\u003eBecome your own snowboarding brigade and march down the slopes with style and grace knowing you're supported by the NOW Brigade Snowboard Bindings. Both the ankle and toe straps support tool-less free adjustment so you can customize your feel but hug your boots in place so you can become one with your snowboard. NOW throws in a little bonus with the toe straps by using moldable materials so you can mold the toe strap to top or toe of your boots. NOW adds a Hinge Connector which allows the straps to be hinged back and locked in place to keep them out of the way. A deep heel cup is strategically constructed to support the ankle and toe straps mission of holding your boots in place by creating a pocket for your heels to sit in. Initiating carves just got so much easier thanks to Skate Tech which delivers skateboard-like maneuverability for effortless turning, keeping your legs lasting longer. With a baseless design, the Brigade lets your snowboard flex without any hang ups, delivering direct energy transmission from your boots to your bindings for the best riding experience on the slopes. Freestyle snowboarders can appreciate the playfulness from the medium flex, but don’t be shy to lay into this thing when you really want to take charge and rip down the mountain. Get versatile snowboard binding that’s focused for freestyle riders with the NOW Brigade Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ L","offer_id":45098037444904,"sku":"BNMBRI|BLACK|L","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098037477672,"sku":"BNMBRI|BLACK|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":45098037510440,"sku":"BNMBRI|BLACK|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Bone \/ L","offer_id":45098037543208,"sku":"BNMBRI|BONE|L","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Bone \/ M","offer_id":45098037575976,"sku":"BNMBRI|BONE|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Bone \/ S","offer_id":45098037608744,"sku":"BNMBRI|BONE|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Lime \/ L","offer_id":45098037641512,"sku":"BNMBRI|LIME|L","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Lime \/ M","offer_id":45098037674280,"sku":"BNMBRI|LIME|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Lime \/ S","offer_id":45098037707048,"sku":"BNMBRI|LIME|S","price":300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-brigade-snowboard-bindings-bnmbri.jpg?v=1760711622"},{"product_id":"now-brigada-women-s-snowboard-bindings","title":"NOW Brigada Women's Snowboard Bindings","description":"\u003cp\u003eLoaded with technical features and well thought out construction, the NOW Brigada Womens Snowboard Bindings are here to make your freestyle dreams become a reality. NOW adds their staple technology Skate Tech which helps you get your board on edge easier and makes carving feel buttery smooth like you're carving on a skateboard on freshly paved roads. Right out of the box, you’ll notice Skate Tech wanting to initiate carves for you, allowing you to use less energy for longer lasting legs which will keep you shredding all day long. Freestyle riders will enjoy the fact that the Brigada comes with a baseless construction baseplate for better board flex underfoot but is reinforced with glass fiber posts for lateral support which will boost response. Feet stay locked in place due to the deep heel cup, enhancing the connection between you and your snowboard so you can work in harmony together especially when you want to show off in the park. Designed with a medium flex, the Brigada can be used as a confidence booster for those who are still dialing in their own style or can be used for advanced freestyle riders who prefer something playful and forgiving. A women’s specific highback is designed with minimalism in mind but comes pre rotated to help follow the contour of leg angles for natural and comfortable support. Become a freestyle snowboarding machine with the NOW Brigada Women’s Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Plum \/ S","offer_id":45098037903656,"sku":"BNWBRA|PLUM|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Teal \/ S","offer_id":45098037969192,"sku":"BNWBRA|TEAL|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":45098037838120,"sku":"BNWBRA|BLACK|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Violet \/ S","offer_id":45098038034728,"sku":"BNWBRA|VIOLET|S","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Plum \/ M","offer_id":45098037870888,"sku":"BNWBRA|PLUM|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098037805352,"sku":"BNWBRA|BLACK|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Teal \/ M","offer_id":45098037936424,"sku":"BNWBRA|TEAL|M","price":300.0,"currency_code":"USD","in_stock":false},{"title":"Violet \/ M","offer_id":45098038001960,"sku":"BNWBRA|VIOLET|M","price":300.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-brigada-women-s-snowboard-bindings-bnwbra.jpg?v=1761927600"},{"product_id":"now-conda-women-s-snowboard-bindings","title":"NOW Conda Women's Snowboard Bindings","description":"\u003cp\u003eThe NOW Conda Women’s Snowboard Bindings are an excellent option for those hard charging women who want a powerful binding to add to their all-mountain quiver. Maneuverability is made effortless and buttery smooth thanks to Skate Tech which makes you feel like you're turning on a skateboard, and in turn, you end up using less energy which will keep you happier and on the slopes longer. Boots stay locked into the heel cup, directing energy straight into your board to help you initiate carves, making it easier to link turns no matter what mother nature is throwing at you that day. Supportive ankle straps bring the best of both worlds with lateral movement support for better power transmission and with the convivence of making tool-less micro adjustments so you can dial in your own feel especially when you’re on the move. Super grippy toe straps bring it all together that help avoid any foot movement in the bindings and can be molded to the tip or top of your boots.  With a medium flex, the Conda can be utilized for casual rides around the resort or can be a hard charging machine, perfect for ladies who like to get after. Take your skills to the next level and blast off on the slopes with the NOW Conda Women’s Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ M","offer_id":45098038624552,"sku":"BNWCON|BLACK|M","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":45098038657320,"sku":"BNWCON|BLACK|S","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Light Pink \/ M","offer_id":45098038690088,"sku":"BNWCON|LIGHT PINK|M","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Light Pink \/ S","offer_id":45098038722856,"sku":"BNWCON|LIGHT PINK|S","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Purple \/ M","offer_id":45098038755624,"sku":"BNWCON|PURPLE|M","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Purple \/ S","offer_id":45098038788392,"sku":"BNWCON|PURPLE|S","price":330.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-conda-women-s-snowboard-bindings-bnwcon.jpg?v=1760711621"},{"product_id":"now-drive-snowboard-bindings","title":"NOW Drive Snowboard Bindings","description":"\u003cp\u003eThe NOW Drive Snowboard Bindings are an awesome option for those hard charging riders who need a binding to support their freeride and all mountain ambitions. Constructed with a stiff flex, the Drive adds extra horse power to your ride so you can shift into fifth gear and break the speed limit on the mountain. A supportive and stiff highback makes an appearance for better power transmission on your heel side edge and prevents any annoying calf bite and chatter for a smoother ride. Now takes the best of both world by combing their Hyperfuse and Flipit straps to make up the Hybrid Flipit Strap which is a stitch less construction with EVA for maximum comfort and beefed-up durability. Throw in the moldable 3D Pro Grip Toe Strap and your foot will stay locked in place for a better connection between you and board. Both straps are constructed with a tool-less design for super simple micro adjustments allowing you to create your feel for an almost custom fit. The Drive is outfitted with Skate Tech which drives power straight to your toe and heel side edges, allows the binding to do most of the work so you can stay out and ride for longer. Drive yourself when the snow starts to stick with the Drive Snowboard Bindings from NOW.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ L","offer_id":45098038821160,"sku":"BNMDRI|BLACK|L","price":400.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098038853928,"sku":"BNMDRI|BLACK|M","price":400.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ L","offer_id":45098038886696,"sku":"BNMDRI|GREY|L","price":400.0,"currency_code":"USD","in_stock":false},{"title":"Grey \/ M","offer_id":45098038919464,"sku":"BNMDRI|GREY|M","price":400.0,"currency_code":"USD","in_stock":false},{"title":"Light Grey \/ L","offer_id":45098038952232,"sku":"BNMDRI|LIGHT GREY|L","price":400.0,"currency_code":"USD","in_stock":false},{"title":"Light Grey \/ M","offer_id":45098038985000,"sku":"BNMDRI|LIGHT GREY|M","price":400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-drive-snowboard-bindings-bnmdri.jpg?v=1760711622"},{"product_id":"now-ipo-snowboard-bindings","title":"NOW Ipo Snowboard Bindings","description":"\u003cp\u003eIntroducing the NOW Ipo Snowboard Bindings, perfect for those all-mountain rippers who like to turn the entire mountain into their playground. The Ipo supports shredders who like to get after on the mountain or if they just want to go on a casual stroll, either way, the Ipo supports your goals no matter what. Power transmission is made efficient thanks to Skate Tech which makes toe side and heel side carving effortless so you can link turns all day long without getting worn out. SIEVA Straps incorporate single injected EVA to eliminate the need of stitching or glue for a cool finish with added durability but most importantly, it feels like a hug for the best comfort. NOW utilizes the 3D Contour Toe Straps that comes with a tacky grip which avoids any movement and can be molded to the shape of the top or toe of your boots. A minimalist Hinge Connector lets the toe and ankle straps be moved out of the way because who likes floppy straps in their way? The baseplate incorporates a deep heel cup so your heels stay locked in place for better connection to your board and the baseless design allows your snowboard to flex uninterrupted. Furthermore, the baseplate posts are incorporated with glass fibers for lots of lateral rigidity without adding any extra weight. Hoan your skills and become a force with the NOW Ipo Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ L","offer_id":45098039017768,"sku":"BNMIPO|BLACK|L","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098039050536,"sku":"BNMIPO|BLACK|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ L","offer_id":45098039083304,"sku":"BNMIPO|BLUE|L","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ M","offer_id":45098039116072,"sku":"BNMIPO|BLUE|M","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate \/ L","offer_id":45098039148840,"sku":"BNMIPO|CHOCOLATE|L","price":250.0,"currency_code":"USD","in_stock":false},{"title":"Chocolate \/ M","offer_id":45098039181608,"sku":"BNMIPO|CHOCOLATE|M","price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-ipo-snowboard-bindings-bnmipo.jpg?v=1760711622"},{"product_id":"2022-now-nxgen-junior-snowboard-bindings","title":"2022 NOW NXGEN Junior Snowboard Bindings","description":"\u003cp\u003eMom and Dad, get your grom ready for the upcoming snowboard season with the durable and stylish NOW NXGEN Junior Snowboard Bindings. The Minimalist toe strap helps shed overall weight of the binding without sacrificing performance or energy transfer from the binding into the board, plus it makes your kid look like a pro on the slopes. Added with SIEVA straps, NOW takes the NXGEN to the next level with EVA foam injected into the straps which helps reduce the use of glue and extra stitching for a sleek but durable binding that your young shredder will have for multiple seasons to come. Found in the adult bindings, NOW has added Skate Tech for all of the groms to enjoy super smooth heel to toe edging while using minimal energy which avoids any fatigue in their feet so they can shred longer and harder. Younger riders can enjoy a more comfortable stance thanks to the Flex Hinge Highback which provides a wider lateral stance for a more natural stance all while helping to eliminate any chatter underfoot for smoothing sailing. A softer flex makes the NXGEN an excellent option for any beginner to intermediate rider who’s looking for their first binding to build up their quiver. Make your tiny shredder stand out in the crowd when the snow starts falling with the NOW NXGEN Junior Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Green \/ S","offer_id":45098041180456,"sku":"BNYNXG|GREEN|S","price":112.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2022-now-nxgen-junior-snowboard-bindings-bnynxg.jpg?v=1760711621"},{"product_id":"now-select-pro-x-kowalchuk-snowboard-bindings","title":"NOW Select Pro X Kowalchuk Snowboard Bindings","description":"\u003cp\u003eWith gnarly artwork and loaded with plenty of features to help you progress on the slopes is the NOW Select Pro X Kowalchuk Snowboard Bindings. Canadian artist Mark Kowalchuk and NOW put their powers together to bring a snowboard binding with an artist touch for the perfect blend of style and performance. Skate Tech means you gain better heel side and toe side response for the best edge to edge engagement, that will make carving super silky letting you link turns all day long, creating buttery smooth lines. Flushcup Technology allows the heel cup and high back to run flush with each other so power can be transferred from boot to binding more effectively to get the most out of each turn. The Hyperfuse ll Straps help keep your feet locked in place so your boots sit comfortably in the bindings and the Tool Less Strap Adjustments allow for super easy on-the-go adjustments. The medium flex is a great middle ground between soft and stiff flex making these bindings the perfect confidence booster for growing riders. Canted Footpillows help keep your heels propped up for a better posture that will assist you with engaging carves and the “pillow” aspect will keep your feet from getting too tired, keeping you on the slopes longer. Become the next pro on mountain with the NOW Select Pro X Kowalchuk Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"White \/ M","offer_id":45098041409832,"sku":"BNMSPL|WHITE|M","price":400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-select-pro-x-kowalchuk-snowboard-bindings-bnmspl.jpg?v=1760711621"},{"product_id":"now-nxgen-junior-snowboard-bindings","title":"NOW NXGEN Junior Snowboard Bindings","description":"\u003cp\u003eHelp your Grom become the next generation of pro snowboarders with the NOW NXGEN Junior Snowboard Bindings. Skate Tech is NOWs patented technology for their adult bindings and they’re introducing it to the kids so they can experience the same smoothness when they engage their toe side and heel side edges for buttery smooth turns on demand. The Heel Cup and High Back run flush with each other to make up Flushcup technology so your little ones gain the best energy transfer to engage carves quicker. A Flex Hinge Highback assists your tiny shredder with initiating carves for a small confidence booster with heel side edges, allowing them to learn a little quicker so they can have many more days of fun in the snow. The soft flex is an assistant to those beginners who are still learning to initiate carves, making the NXGEN a perfect option for tiny shredders looking for their first pair of bindings. SIEVA Straps are a great addition to the bindings so feet stay locked in place for a better connection between your little one and their snowboard, plus the straps are completely adjustable with a tool less design for on-the-go tunes and tweaks. For bare bones beginners or small boarders who are still learning to grow on the slopes should consider the NOW NXGEN Junior Snowboard Bindings.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Orange \/ S","offer_id":45098041508136,"sku":"W23BNYNXG|ORANGE|S","price":190.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-nxgen-junior-snowboard-bindings-w23bnynxg.jpg?v=1760711622"},{"product_id":"now-pilot-snowboard-bindings","title":"NOW Pilot Snowboard Bindings","description":"\u003cp\u003ePilot your own journey on the slopes and get your feet in a snowboard binding that will help you copilot with the NOW Pilot Men’s Snowboard Bindings. Nothing is a NOW binding without Skate-Tech and what Skate-Tech does is bring better heel and toe edge engagement so carving is smooth like you’re turning on a skateboard after the roads been freshly paved. FlushCup Technology brings a better connection between your boots and bindings for the best power transfer so you can get the best out of each and every carve. The 3D Contour Tour Straps are constructed with super grippy material for the best connection between the tips of your boots to the straps and NOW makes the straps heat moldable so you can perfect the connection between the two. NOW makes the straps Tool Less so you can make quick and simple adjustments that are so easy, you can even make adjustments while you ride the chair lift up to the next run. Hanger 2.0 is a baseless design that will allow your board to flex naturally and uninterrupted which will help eliminated calf bite or any chatter. Finally, a stiffer flex makes the NOW Pilots Men’s Snowboard bindings a great option for any intermediate to advanced level snowboarders looking for a versatile binding that can take them anywhere.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ L","offer_id":45098042294568,"sku":"BNMPIL|BLACK|L","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098042327336,"sku":"BNMPIL|BLACK|M","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Orange \/ L","offer_id":45098042360104,"sku":"BNMPIL|ORANGE|L","price":330.0,"currency_code":"USD","in_stock":false},{"title":"Orange \/ M","offer_id":45098042392872,"sku":"BNMPIL|ORANGE|M","price":330.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-pilot-snowboard-bindings-bnmpil.jpg?v=1760711621"},{"product_id":"now-o-drive-snowboard-bindings","title":"NOW O-Drive Snowboard Bindings","description":"\u003cp\u003eIf you're looking for pure carving performance, then look no further, The NOW O Drive delivers top technical features for any hard charging, all mountain snowboarders who get after it on the slopes. NOW utilizes carbon fiber in their highback which helps stiffen it up so your heel side carves are filled with nothing but response and power, plus, you’ll experience no calf bite and chatter is kept to a minimum. NOW adds their top of the Hyperfuse II Straps which comes with a lightweight construction and top durability for a long-lasting strap that can handle anything Mother Nature has to throw at it. Toes stay locked in place thanks to the super grippy 3D Pro Grip Toe Straps that can also be molded to the toes or tops of your boots for the perfect boot to binding compatibility. Hinge Connectors can be found on both ankle and toe straps to help prevent the straps from flopping in the way while you're trying to make adjustments. And of course, NOW adds Skate Tech to the O Drive which helps you transfer energy to your toe side and heel side edges making it feel like you're bombing a hill with a skateboard on a freshly paved road. Don’t hold back and outfit your board with a binding that wants to make you better with the O Drive from NOW.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ L","offer_id":45098043146536,"sku":"BNMODR|BLACK|L","price":600.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":45098043179304,"sku":"BNMODR|BLACK|M","price":600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/now-o-drive-snowboard-bindings-bnmodr.jpg?v=1760711621"},{"product_id":"2024-now-ipo-snowboard-binding-bnmipo24","title":"2024 NOW IPO Snowboard Binding","description":"\u003cp\u003eWith 10 years of time-tested performance on the snowboard market, the Now IPO Men’s Snowboard Binding is back and better than ever before. After receiving some impressive upgrades for the 2024 season, this soft-flexing, all-mountain ripper has staked its claim as one of the most highly coveted additions to Now’s new lineup. Equipped with a Flex Hinge 2.0 highback, a 3D Stretch Fit Toe Strap, and an Asymmetrical FS Strap, the IPO has resurfaced more comfortable and more flexible than seasons past, appealing to a wider range of riders seeking both all-mountain and freestyle applications at the advanced level. The addition of Now’s infamous Skate-Tech technology elevates performance even further by giving the IPO the efficient boost it needs to remain exceptionally responsiveness despite its softer flex. Thus, the Now IPO Men’s Snowboard Binding earns its rightful title as the quintessential daily driver tailor-made for maximum versatility out in the field.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ S","offer_id":46414463009064,"sku":"BNMIPO24|BLACK|S","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":46414463041832,"sku":"BNMIPO24|BLACK|M","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ L","offer_id":46414463074600,"sku":"BNMIPO24|BLACK|L","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Mountain Moss \/ M","offer_id":46414463107368,"sku":"BNMIPO24|MTNMOSS|M","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Mountain Moss \/ L","offer_id":46414463140136,"sku":"BNMIPO24|MTNMOSS|L","price":249.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-ipo-snowboard-binding-bnmipo24-bnmipo24-mountain-moss.jpg?v=1760711813"},{"product_id":"2024-now-drive-pro-snowboard-binding-bnmdrp","title":"2024 NOW Drive Pro Snowboard Binding","description":"\u003cp\u003eKnown to the Now lineup as the “Freeride King,” the Now Drive Pro Men’s Snowboard Binding fills a necessary void amongst a sea of all-mountain royals. With a flex rating of 8 out of 10 and a new Asymmetrical FRX highback, the Drive Pro has officially surpassed its CX counterpart as the most balanced performer in the Drive series and thus appeals to a wider range of riders seeking both playfulness and precision at the advanced level. When combined with Now’s infamous Skate-Tech chassis, the Drive Pro becomes an efficient performer that transfers energy directly from the source into the edges of the board. 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With an intricate platform designed to charge in even the most imposing terrain, the Now Drive Men’s Snowboard Binding earns its rightful title as the unmatched powerhouse tailor-made for high-speed ripping mountain wide.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ S","offer_id":46414464418088,"sku":"BNMDRV|BLACK|S","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":46414464319784,"sku":"BNMDRV|BLACK|M","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ L","offer_id":46414464352552,"sku":"BNMDRV|BLACK|L","price":329.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-drive-snowboard-binding-bnmdrv-bnmdrv-black.jpg?v=1760711813"},{"product_id":"2024-now-drive-cx-snowboard-binding-bnmdcx","title":"2024 NOW Drive CX Snowboard Binding","description":"\u003cp\u003eAs a brand new addition to the men’s lineup in 2024, the Now Drive CX Men’s Snowboard Binding adds an element of unmatched aggression to Now’s freeride series. 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With a new Hanger 3.0 baseplate design and an Asymmetrical FM highback, the Conda has resurfaced more flexible, powerful, and comfortable than ever before. When combined with a flex rating of 6 out of 10, the Conda has once again staked its claim as the most powerful performer in the women’s lineup and thus appeals to only the most aggressive female riders seeking immediate responsiveness at the expert level. The addition of Now’s infamous Skate-Tech technology makes this time-tested binding even more powerful and ensures utmost efficiency when charging hard in a freeride setting. Thus, the Now Conda Women’s Snowboard Binding becomes the one to beat on the freeride market with an award-winning level of performance that transitions effortlessly into the new year.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ S","offer_id":46414901248296,"sku":"BNWCON24|BLACK|S","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":46414901313832,"sku":"BNWCON24|BLACK|M","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Vintage Blue \/ S","offer_id":46414901412136,"sku":"BNWCON24|VINTBLUE|S","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Vintage Blue \/ M","offer_id":46414901444904,"sku":"BNWCON24|VINTBLUE|M","price":329.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-conda-women-s-snowboard-binding-bnwcon24-bnwcon24-vintage-blue.jpg?v=1760711814"},{"product_id":"2024-now-vetta-women-s-snowboard-binding-bnwvet24","title":"2024 NOW Vetta Women's Snowboard Binding","description":"\u003cp\u003eLooking brand new and spiffy for the new season, the Now Vetta Women’s Snowboard Binding is back and better than ever before. With an all-new FM 2.0 highback, ASYM-FS Strap, and 3D Stretch-Fit Toe Strap, the Vetta reemerges more flexible, comfortable, and damp than ever before. When combined with a flex rating of 4 out of 10, the Vetta has once again staked its claim as the most forgiving performer in the women’s lineup and thus continues its appeal in the realm of entry-level progression. The addition of Now’s infamous Skate-Tech technology makes this time-tested binding even more dynamic and ensures utmost efficiency in a wide range of conditions and terrain. Thus, the Now Vetta Women’s Snowboard Binding becomes a top contender on the entry-level market and offers an exceptionally growth-oriented approach to all-mountain progression.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Arctic Blue \/ S","offer_id":46414901477672,"sku":"BNWVET24|ARCTICBLUE|S","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Arctic Blue \/ M","offer_id":46414901510440,"sku":"BNWVET24|ARCTICBLUE|M","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Chalk \/ M","offer_id":46414901575976,"sku":"BNWVET24|CHALK|M","price":249.95,"currency_code":"USD","in_stock":false},{"title":"Chalk \/ S","offer_id":46414901543208,"sku":"BNWVET24|CHALK|S","price":249.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-vetta-women-s-snowboard-binding-bnwvet24-bnwvet24-arctic-blue.jpg?v=1761927623"},{"product_id":"2024-now-select-pro-snowboard-binding-bnmspr24","title":"2024 NOW Select Pro Snowboard Binding","description":"\u003cp\u003eAs one of the most legendary freestyle performers in the Now lineup, it comes as no surprise that the Now Select Pro Men’s Snowboard Binding is back by popular demand and, aside from a minor strap adjustment, appears unchanged for the new season. 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With an intricate platform designed to charge in the most creative terrain, the Now Select Pro Men’s Snowboard Binding earns its rightful title as the ultimate park slayer capable of customizability on-the-fly.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Black \/ S","offer_id":46414901674280,"sku":"BNMSPR24|BLACK|S","price":379.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":46414901707048,"sku":"BNMSPR24|BLACK|M","price":379.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ L","offer_id":46414901739816,"sku":"BNMSPR24|BLACK|L","price":379.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-select-pro-snowboard-binding-bnmspr24-bnmspr24-black.jpg?v=1760711813"},{"product_id":"2024-now-select-snowboard-binding-bnmslt","title":"2024 NOW Select Snowboard Binding","description":"\u003cp\u003eAs a new addition to the Select lineup for the 2024 season, the Now Select Men’s Snowboard Binding serves as an unbeatable complement to its Pro counterpart. With a 6 out of 10 flex and a Hanger 2.0 baseplate construction, the Select features a similar forgiveness but a more traditional fit and officially surpasses its Select Pro sibling as the narrower and heavier performer in the family. The addition of Now’s infamous Skate-Tech technology allows these time-tested bindings to transfer energy directly into the edges of the board, resulting in a ride that is exceptionally responsive and—when combined with a Freestyle highback—impossibly creative. Thus, the Now Select Men’s Snowboard Binding appeals to the swaggin’ freestyle ripper who, like his binding, prefers playful, skate-like performance at the advanced level.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Bright Blue \/ M","offer_id":46414901772584,"sku":"BNMSLT|BRTBLUE|M","price":329.95,"currency_code":"USD","in_stock":false},{"title":"Bright Blue \/ L","offer_id":46414901805352,"sku":"BNMSLT|BRTBLUE|L","price":329.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-select-snowboard-binding-bnmslt-bnmslt-bright-blue.jpg?v=1761927623"},{"product_id":"2024-now-rebel-women-s-snowboard-binding-bnwrbl","title":"2024 NOW Rebel Women's Snowboard Binding","description":"\u003cp\u003eAs a brand new addition to the women’s lineup for 2024, the Now Rebel Women’s Snowboard Binding is here to change the game for the gals. With a 5 out of 10 flex and a freestyle-specific construction, the Rebel has quickly staked its claim as the most creative performer in the women’s series and thus appeals to the park-oriented ripper seeking playful applications at the advanced level. The addition of Now’s infamous Skate-Tech technology allows this tricked-out powerhouse to transfer energy directly into the edges of the board, resulting in a ride that is not only responsive but impeccably efficient and surprisingly relaxed. Thus, the Now Rebel Women’s Snowboard Binding remains the one to try coming into the new season and continues the Now trend of relentless innovation in a creative frame.\u003c\/p\u003e","brand":"NOW Snowboards","offers":[{"title":"Peppermint \/ S","offer_id":46414901870888,"sku":"BNWRBL|PEPPER|S","price":299.95,"currency_code":"USD","in_stock":false},{"title":"Peppermint \/ M","offer_id":46414901903656,"sku":"BNWRBL|PEPPER|M","price":299.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2024-now-rebel-women-s-snowboard-binding-bnwrbl-bnwrbl-peppermint.jpg?v=1702502284"}],"url":"https:\/\/checkout.skiessentials.com\/collections\/now-snowboards.oembed?page=2","provider":"Ski Essentials","version":"1.0","type":"link"}