{"product_id":"2027-atomic-hawx-prime-120-s-boa-ski-boots-ae5033960","title":"2027 Atomic Hawx Prime 120 S BOA Ski Boots","description":"\u003cp\u003eHard-charging skiers who want all-mountain power without a punishing fit will find a lot to like in the Atomic Hawx Prime 120 S BOA. This is a medium-volume all-mountain boot built around a 100mm last, a stiff performance flex, and a BOA-closed lower shell that wraps the foot more evenly than a traditional buckle. The result is a precise, powerful boot that still goes on easy and stays comfortable all day.\u003c\/p\u003e\u003ch3\u003eWhy we like it:\u003c\/h3\u003e\u003cp\u003eThe BOA H+i1 system on the lower shell genuinely changes how the boot fits, dialing in micro-adjustable tension across the forefoot with none of the pressure points a buckle can leave. Memory Fit heat-molding is still here too, so the shell, cuff, and liner can all be customized in minutes.\u003c\/p\u003e\u003ch3\u003eWho it's for:\u003c\/h3\u003e\u003cp\u003eBuilt for advanced and expert skiers who ski with intent and want a stiff, responsive boot underfoot. Medium-volume feet are the sweet spot, with a 100mm last that suits an average-width forefoot and instep. Skiers coming off a buckle boot will notice the more even, wrap-around fit right away.\u003c\/p\u003e\u003ch3\u003eHighlights:\u003c\/h3\u003e\u003cp\u003eThe closure is the big story: a BOA H+i1 Single Pull dial replaces the lower two buckles and tightens the shell evenly around the foot, while 6000-series aluminum buckles handle the cuff. Underneath, Prolite construction keeps weight down by reinforcing only the areas that need it, and Memory Fit lets a bootfitter expand the shell and cuff to match your anatomy. Power Shift 2.0 tunes forward lean between 13, 15, and 17 degrees and adjusts the flex feel by adding or removing a screw. The Mimic Platinum liner is fully heat moldable with three customizable zones and a Power Ankle Lock for a locked-in heel, and a 40mm velcro strap finishes it. GripWalk soles come standard.\u003c\/p\u003e\u003ch3\u003eThings to consider:\u003c\/h3\u003e\u003cp\u003eAt a stiff 120 flex this is a performance boot that asks for the technique and strength to drive it. The Mimic Platinum liner runs on the firm side, so skiers who want plush all-day cushioning over response might look further down the Hawx Prime line. The cuff still buckles in the traditional way, so it isn't a fully tool-free closure top to bottom.\u003c\/p\u003e\u003ch3\u003eFit \u0026amp; sizing considerations:\u003c\/h3\u003e\u003cp\u003eThe 100mm last sits squarely in medium-volume territory, a good match for an average-width foot. Because this is a stiff 120-flex boot, a session with a certified bootfitter is well worth the investment to get the heat-moldable shell and liner dialed in. The BOA shell closure also allows fit fine-tuning that a traditional buckle can't.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"25.5","offer_id":51781189501224,"sku":"AE5033960|25.5","price":799.95,"currency_code":"USD","in_stock":true},{"title":"26.5","offer_id":51781189533992,"sku":"AE5033960|26.5","price":799.95,"currency_code":"USD","in_stock":true},{"title":"27.5","offer_id":51781189566760,"sku":"AE5033960|27.5","price":799.95,"currency_code":"USD","in_stock":true},{"title":"28.5","offer_id":51781189599528,"sku":"AE5033960|28.5","price":799.95,"currency_code":"USD","in_stock":true},{"title":"29.5","offer_id":51781189632296,"sku":"AE5033960|29.5","price":799.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/5135\/6456\/files\/2027-atomic-hawx-prime-120-s-boa-ski-boots-ae5033960-1-ae5033960.jpg?v=1778769546","url":"https:\/\/checkout.skiessentials.com\/products\/2027-atomic-hawx-prime-120-s-boa-ski-boots-ae5033960","provider":"Ski Essentials","version":"1.0","type":"link"}