2027 Jones Howler Snowboard

A collaboration with freeride standout Victor de Le Rue, the Jones Howler is a next-generation directional board built to turn steep, technical terrain into a playground. It blends a directional freeride shape with full camber and a poppy, freestyle-friendly feel, charging hard lines while staying eager to jump and jib. A mid-stiff flex delivers power and grip without locking you in. It's a freeride board with a real freestyle streak.

Why we like it:

High Power Camber over a Koroyd-laced core delivers the grip and pop to stomp airs and hold a line on steep, firm snow. A tapered nose and 3D Flip Tips keep you floating when the terrain opens up.

Who it's for:

Advanced and expert riders who attack steep, technical terrain with a freestyle eye are the target here. Riders who throw airs and tricks through a big-mountain line, or want a poppy board that still charges hard, will thrive on it.

Highlights:

Camber runs tip to tail here, what Jones calls High Power Camber, loading the board with pop for stomping tricks and locking onto firm lines. The nose stays afloat thanks to a tapered profile and kicked 3D tips, while Koroyd inserts and a carbon-flax stringer keep the Power Core stable and quick. Triaxial glass adds torsional bite over a fast sintered base.

Things to consider:

Built around a stiff backbone and full camber, this rewards power and isn't the easiest board for a rider still developing technique. Its aggressive, poppy personality wants to be ridden hard rather than cruised.

Fit & sizing considerations:

Ride your normal length for a versatile freeride-freestyle feel. Dropping a size makes it quicker and more playful for jumps and jibs, while staying true adds stability for charging bigger, faster lines.